The perfect combination of style and sustainability
In 2024, Another-Label embarks on a long-term collaboration with the Amsterdam-based circular denim brand, MUD Jeans. Explore the first collection of this collab; a selection of stylish, sustainable, and timeless denim pieces.
Sustainability is a top priority for Another-Label, making it a logical choice to join forces with MUD Jeans. MUD Jeans has been a pioneer in the circular economy since 2013. Currently, all MUD Jeans items consist of 40% post-consumer denim and organic (environmentally friendly) cotton.
To broaden and complement the existing Another-Label collections, this first capsule series has been created. The design is led by Another-Label, while the sustainable production process is outsourced to the experienced MUD Jeans team.
"The synergy between Another-Label and MUD Jeans illustrates the power of combining knowledge and experience. Collaboration brings not only a fantastic capsule collection but also a fusion of a sustainable vision for the future." - Lotte Lampe (Founder Another-Label)
The collection consists of five denim styles, available in two colors: Off-white & light blue. The selection is a reinterpretation of the key styles of Another-Label. These popular designs, such as a jumpsuit, a vest, and a cropped denim jacket with short sleeves, make a recurring appearance in each collection.
The entire campaign is shot by and with Dutch model Vera van Erp. Vera's look and styling exude the perfect atmosphere - seamlessly aligning with the ethos of Another-Label; cool but feminine.
The Another-Label <3 MUD Jeans collection will be available from January 2024 on the websites of Another-Label and MUD Jeans and in stores.
Product Information
All denims are made from cotton with a Global Organic Textiles Standard (GOTS) certificate. GOTS ensures that farmers work under fair and safe conditions, and no pesticides, insecticides, or toxic chemicals are used.
Biological Cassie (stone washed):
79% organic cotton
20% cotton (recycled)
1% eco elastane
RCY Chaby (natural denim):
79% organic cotton
20% PCR* (post-consumer recycled) cotton
1% eco elastane
*PCR cotton is GRS-certified: GRS not only checks the recycled material but also focuses on the transparency of the supply chain. It requires tracking the movement of recycled materials from the source to the production process, ensuring traceability.