
ANOTHER AMSTERDAM - A NOTE FROM OUR CREATIVE DIRECTOR
For 2025, we’re diving into our hometown, Amsterdam, for inspiration. This brings exciting collaborations and beautiful new collections. We can’t wait to share all the fresh looks with you.
Keep an eye on our website and socials for the latest updates. ❤
WHAT IS YOUR FAVOURITE SPRING LOOK?
I’m really loving our oversized striped Stella shirt. It’s such a versatile piece, perfect for pairing with either the green Moore pants or the dark navy Liz skirt.


HOW WOULD YOU DESCRIBE THE AMSTERDAM STREET STYLE?
Amsterdam street style is relaxed with a feminine touch—practical yet effortlessly cool. It fits perfectly with the vibe of our brand.
WHAT IS YOUR FAVOURITE PART OF THE CITY
My favourite part of the city is Amsterdam-Noord, where I currently live. I love this area because it has everything you need. It’s less busy than the rest of the city, which is ideal when you have two kids, like me. But you’re still surrounded by creatives, great restaurants, bars, yoga studios, and a beautiful park.


What is your best memory of amsterdam?
I remember spending a few months in New York and then returning to Amsterdam. I missed the city so much and the cosiness (gezelligheid in Dutch). It reminded me of the song “Aan de Amsterdamse grachten” by Wim Zonneveld, which is about the canals of Amsterdam. It made me feel so nostalgic and happy to be back!